Wednesday, January 5, 2011

Blake Griffin Dunk Contest Idea and Product Placement

An In-N-Out meal via http://www.in-n-out.com

Over a month away, Blake Griffin will stand on the center of the basketball court in Staples Center as lights dazzle the stage and crowds cheer on. This is when Griffin pulls his trump card.

As Griffin walks to get the ball for his dunk, Deandre Jordan brings Griffin a bag from In-N-Out. Griffin smiles then pulls out a double-double (get it)  hamburger, animal style (has to be). At this point the commentators are busy talking about how good In-N-Out is as the crowd goes crazy because they instantly recognize the In-N-Out logo.

Griffin then places the In-N-Out double-double hamburger on the rim. Griffin does his powerful tomahawk dunk as he takes a bite out of the hamburger.

The crowd reaction should propel Griffin to a high score (similar to Dwight Howard's superman dunk). In-N-Out would also get a nice PR win with the huge Twitter storm that would follow. The interesting thing to observe here is how crowd reaction can affect the score of a dunk contest. If you can get the audience in the palm of your hand, you control the contest (ask Nate):



So to competitors of the NBA 2011 All-Star Dunk Contest: Remember that you are competing in front of a large audience from Los Angeles; be sure to adjust your routine to this crowd.



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